The cyber R & B brilliant latest encryption algorithm... Loick Essien. Photography: Ben CookHometown: London.
Range: Loick Essien (vocals).
Background: Similarly it confirmed that we did not imagine things last summer in our new piece of magnetic tape Man. Spoke of the rave-fication of dubstep and noted that track a MM sounded as Lady Gaga at a rave, while a B Katy tune recalled in the early 90s chart-rave mode standby Let me be Your Fantasy by baby d. This is all a little Ibiza Dance Party, we have decided.
Then, last week another article in the Guardian concluded that a large part R & B and pop sounds days as the scrap of one of those who, now, that is what I call Rave Vol 1 collections, drenched euphoria keyboards trancey. That is all very well if you loved that sound in the first place, but if you ignored this part of the R & B continuum and is went directly from Jam & Lewis and Teddy Riley of Timbaland and Neptune, you will not enjoy the current glut of things.
"Glut" is the key word here is EC not? If us or UK, Usher or axis homegrown Taio Cruz/Talay Riley, R & B of today - or rave'b or whatever you want call - has a sound thick, ill, sticky, dominated by the song of saccharin Auto-Tuned and synth sugar-rich layers. The overall effect is to make soundtracks in question as if they were soaked in something sticky and listen like wading in molasses.
What happens even in grime - Invincible featuring Kelly Rowland of Tinie Tempah confirmed the link between grime, R & B and rave. And now here are Loick Essien, another English singer whose music applies a blur the border between these genera as well as ragga - just in case where you thought that the mulchification complete and total chart music had not yet been achieved. Her next single how we Roll includes Tanya Lacey, last heard add dancehall flavas Tinchy Stryder Spotlight, and it is, depending on your point of view, that is a triumph of hybridization without welding or ultimate proof of the modern pop choppers. It is undeniable that accomplished, as synonym for "American", while the break synth (bottom) s are typically early 1990s - British rave.
It is sold as having "a voice that will rival people like Usher, Justin Timberlake and John Legend", if indeed you can say under had all this sheen and it is already close collaborations with Chipmunk hits (last 2008 beast debut single including the bloops computer suggest Atari' no soul (b) or 8-bit) Bashy and N Dubz. He had all the usual bazillion YouTube hits and a background steeped in many different areas of the entertainment industry, even if his pop career fails, he'll have about five other options to pursue.
He began as a child star of video clips, including OK of Big Wessun before spotted by MTV Select presenter "Not funny" Blackwood Richard, who invited him to co-present the show for 11 years. This could have been the kiss of death, so all credit to the young Essien for emerging unscathed from then try his hand to Act (appearances in Holby City and doctors) and modeling: recently, he played in a campaign of ￡ 1 m for Adidas who saw his face pasted on the panels view across London. Now, the young man of 20 years is the latest shiny cyber R & B encryption algorithm, and if you want a vision of the future, imagine (t) his ravey stamping on a human ear sound - forever.
Buzz: "Loick Essien has done enough to fill two or three careers" - g - shock .co .uk.
The truth: George Orwell would have not been impressed. Justified, Yes.
Probably to: JLS make jealous.
The least likely of: Star in a remake of the animal farm.
What to buy: How we Roll out the RCA on 19 June, followed by the album identity later this year.
next to the file: Talay Riley, Taio Cruz, Usher, Tinie Tempah.
Links: myspace.com/loickessien.
New band on Wednesday: Jemma Pixie Hixon.
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