Rihanna and the rise of raunch pop

Taking the goal... Rihanna at the Madison Square Garden in New York. Photography: Lucas Jackson/Reuters.

Bondage, dolls Blow and Perez Hilton dog leash - they are all featured in the video for the single recent Rihanna S & Mr. four-minute clip was banned in 11 countries and followed a debate in the blogosphere. What is we were meant be seduced by bubblegum colour fetish outfits? Amused by garish humor and eyes video concupiscents camera work? A explicit hook of the song-"sex in the air, I don't care, I love the smell of this"-liberator or exploitation? The video is filled with CCTV cameras and ball-gagged paparazzi crucify Rihanna for his love of the "whips and chains", but any serious comment on voyeurism pleasures and pressures of Fame seems to be lost by the 3.35 mark when singer fellates a banana Pelee.

S & M, marked a crucial moment for the pop. In 2007, Rihanna said Paper magazine she aspired to be "the black Virgin", and it is possible S & M was his attempt to calculated to top level of infamy his heroin once reached, but it could well take its cues from the generation of the good-girls-driveway-bad phenomenal success that preceded his: Britney Spears and Christina Aguilera. Their own transmogrifications of the teen stars wholesome girls of FHM poster plus issues for future pop princesses, who must wear less and promise of more to make the same impact on a public wired. Pop music has reached a point where its most successful young women are shooting whipped cream (Katy Perry) and Fireworks (Lady Gaga) out of their arms.

Video Rihanna is an extreme portrait of a particular vision of female sexuality that permeates pop young women artists provide a misleading impression of autonomous, feminist organization. they are aggressively marketed as role models and trend setters, and yet the fantasies they will play on the screen are manufactured. Some studies, including a report of the American Psychological Association, 2007, found the output more scorching of the only pop mainstream was an insidious effect on young consumers and can be directly related with "three of the most common mental health problems diagnosed in girls and women - disorders of the alimentationfaible believes self-esteem" and depression "." Youth, female pop stars and machines behind them, have a responsibility to their audience?

Absolutely, says Diane Levin, a university based in the United States and author of So Sexy, so little time. Levin is not a fan of the S & M video. "It promotes what I call"disorder of compassion deficit"." That is, it deals with individuals as dehumanized objects, and sex and sexual behaviour outside the context of a caring human relationship - undermining the Foundation children need to grow up to have healthy relationships or sex. ?

Peter Robinson, editor of Popjustice, disagrees. "Employment is not a pop star to keep the children in the country", he said. "Parents should know - and control if necessary - that use children, and as guards, the media have responsibility for content filter so that you may not be Lady Gaga firing a machine gun of her vagina in the middle of in the garden of night." Truly offensive thing on S & M was annoying how it was. It was a song designed to push the boundaries of a really annoying way. ?

However, Dodai Stewart, editor in Chief Assistant of United States pop culture blog Jezebel, points out that female artists are systematically encouraged to capitalize on their sexuality. "Women artists are conclusively sexualised more often, which allows to sell albums, but they are also criticized for having been so sexual." Women cannot earn. "There is also a contrast between what is happening in the video by R & B male and female and acts of hip-hop. In the first case, you may see female role models semi-dressed cavorting around the artist. In the latter case, the artist will be the semi-dressed: there is no sign of male models walking on their bare buttocks in camera. The same thing happens far, videos, as Stewart points out: "Rihanna was on the cover of Rolling Stone magazine, and the focal point was his behind.". "Jay - Z has been photographed for same publication wearing a suit and tie".